![]() This will be the subject of a separate Plan.Īs the Plan continues to evolve, the latest version will be available on the Marketing Project web site. Just as the software needs to attract users, so the Community needs to attract contributors who want to help the Community achieve its mission statement. This document is not a Strategic Marketing Plan for the Community. From this analysis, the Plan identifies a number of target markets whose needs are most closely matched by the benefits provided by .įinally, the Plan sets targets for penetration by into these target markets, and lists the main strategies which the Marketing Project proposes to achieve these goals. It also looks in detail at the features of and the benefits these deliver to customers. The analysis looks at the strengths and weaknesses of the suite, and how these should help influence the Community’s response to opportunities and threats in the marketplace. It looks at ’s place within the market now, and where it should aim to be by 2010. The Plan looks at the current market for office productivity suites, at the major players in the field, and seeks to identify trends which will influence the market over the next five years. The Plan follows a three-month consultation process with the whole Community, and seeks formal adoption by the Community Council at the end of 2004. Its publication is timed to coincide with the run-up to the second major release of, version 2.0. This document is the first published Strategic Marketing Plan for the office productivity suite.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |